Team, External Researchers & Adjunct Lecturers
Huangyi Gui
Research Interests/Forschungsschwerpunkte
My name is Huangyi Gui (Jack), and I am a PhD candidate at the School of Management, Shanghai University (China). My research interests lie in team creativity and knowledge flow, with a focus on how knowledge flow within teams influences creative outcomes. I have published research articles in Frontiers in Psychology and Small Group Research (ABS 2). My research employs behavioral coding (behavioral science) and EEG hyperscanning (cognitive neuroscience) to investigate the behavioral and neural mechanisms underlying team creativity. By leveraging EEG data, I explore the brain activity associated with creative collaboration, while behavioral coding helps identify key interaction dynamics that facilitate or hinder knowledge flow. My research aims to integrate methods from behavioral science and cognitive neuroscience to provide a deeper understanding of the factors that drive team creativity. These insights have practical implications for team management and team creative activities, offering evidence-based strategies to enhance creative performance in knowledge-intensive environments.
