Medienpsychologie
Professur Medienpsychologie
Medienpsychologie 
Portrait: Jiyeon Yeo
Jiyeon Yeo
Sprechzeiten: nach Vereinbarung per E-Mail

Forschungs- und Lehrschwerpunkte

  • Neue Medien: virtuelle Influencer, Körperwahrnehmung, Selbstkonzept und Identität
  • Kulturelle Vielfalt: Geschlecht und Diversität, Interkulturelle Medienkommunikation, Abbau von Diskriminierung/Stereotypen

Publikationen

2021

  • Stein, J.-P., & Yeo, J. (2021). Investigating meal-concurrent media use: Social and dispositional predictors, intercultural differences, and the novel media phenomenon of “mukbang” eating broadcasts. Human Behavior and Emerging Technologies, 3(5), 956–968. https://doi.org/10.1002/hbe2.306

2025

Yeo, J., & Stein, J.-P. (2025). Digitally created body positivity: The effects of virtual influencers’ body types on viewer perceptions. Poster to be presented on the 14th Conference of the Media Psychology Division of the German Psychological Society (DGPs), Essen, Germany.

Yeo, J., Classen, K., & Stein, J.-P. (2025). A window into the other side of the world: Predictors of viewers' interest in foreign-language media. Poster to be presented on the 75th Annual Conference of the International Communication Association, June 12–16, Denver, USA.

2023

  • Yeo, J., & Stein, J.-P. (2023). “Female propaganda”? The relationship between threatened masculinity, hostile media perception, and corrective actions. Poster to be presented on the 13th Conference of the Media Psychology Division of the German Psychology Society (DGPs), Luxemburg, Germany.

2022

  • Klingelhöfer, J., Stein, J.-P., Feiler, T., Yeo, J., & Appel, M. (2022). Senators with superpowers? The role of authenticity and appropriateness perceptions for the sharing of heroization memes in the political context. Talk held at the 72nd Annual Conference of the International Communication Association, Paris, France.

2021

  • Stein, J.-P., & Yeo, J. (2021). Media, meals, and mukbang! Exploring meal-concurrent media use in two cultures, including the emerging phenomenon of digital eating broadcasts. Talk held at the 71st Annual Conference of the International Communication Association (Virtual conference).