“Silver Laurels” Comes to Chemnitz University of Technology as Part of the 2019 PR Image Awards
Jacob Müller from the university’s Press Office and Crossmedia Communications took second place in the “Lifestyle” category of the Best Public Relations Photo with his entry, titled “Hand”.
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Jacob Müller from the Press Office and Crossmedia Communications is pleased to receive his award. Photo: private -
Usually when one hears the word ‘prosthesis’, they think of a hospital or nursing home, or they think of machine people or cyborgs a la Star Trek or Blade Runner. At any rate, they are seldomly associated with something pleasant. Which sorts of stereotypes do people with prostheses face, and how can diversity have a positive effect on companies and society? Bertolt Meyer, Director of the Institute of Psychology at Chemnitz University of Technology, is investigating these questions. Meyer and his prosthetic hand can be seen in the prize-winning photo from the 2019 PR Image Awards. Photo: Jacob Müller
The Chemnitz University of Technology Press Office and Crossmedia Communications staff are overjoyed: The photo submitted by their co-worker, Jacob Müller, titled “Hand”, has received second place in the “Lifestyle” category of the Best Public Relations Photo. On 24 October 2019, the DPA-subsidiary News Aktuell awarded the PR Image Award for outstanding photography by companies, organisations and agencies for the 14th time. “The winning images are indeed very diverse in their motives, but they have one thing in common: They tell a story, stimulate our imagination and open our eyes to a previously unknown world. We learn by taking a look at them, or even keeping them in our thoughts,” says Edith Stier-Thompson, CEO of News Aktuell and initiator of the PR Image Award.
“We are very happy about this award and I am also very happy for Jacob Müller, who through his photos has been offering a special view of our university for many years, via numerous communication channels,” says Prof. Dr. Gerd Strohmeier, President of Chemnitz University of Technology. Mario Steinebach, Head of the Press Office and Crossmedia Communications, is also quite proud of his co-worker: “I am glad that Jacob, with his creative streak and particular eye for detail, has been able to expertly stage and portray the university as well as the people who research and study here.” Even Müller himself is overwhelmed: “Having already made it into the Top 60 during the nomination process was a great feeling in and of itself. The ‘Silver Laurels’ make me even happier and inspire me to continue to capture many more interesting images of the university with my camera. I am very grateful that my creativity has always been encouraged at Chemnitz University of Technology,” says the photographer.
“Hand”, the photo submitted by Müller, depicts a prosthesis and its carrier, Prof. Dr. Bertolt Meyer. The Director of the Institute of Psychology at Chemnitz University of Technology researches the connection between the increasing mechanisation of the human body and stereotypes about it in society. The photo of the bionic hand prosthesis was taken as a part of a photo shoot for a press release by Chemnitz University of Technology (german) on a study that shows for the very first time how new bionic technology influences stereotypes about people with disabilities. The photo was also used, for example, to introduce Meyer’s lecture in the Chemnitz Children’s University, which focused on the topic of “Can people buy supernatural powers in the future?”
Keyword: PR Image Award
The PR Image Award is presented by “newsaktuell”, together with “newsaktuell” in Switzerland and APA-OTS in Austria. Media partners of the award are the magazine “pressesprecher”, the Austrian industry partner “Horizont” and the Swiss business communication magazine “persönlich”. On the short list of the 2019 PR Image Award were 60 pictures from six categories, including the photo submitted by Müller, who works in the Press Office and Crossmedia Communications at Chemnitz University of Technology. A jury of media and PR experts selected the finalists from around 600 submissions across 160 companies and organisations. More than 14,000 participants voted for the top PR images in 2019, which is a higher turnout than has been seen in the history of the award.
All winning photos from the 2019 PR Image Award: https://www.pr-bild-award.de/sieger2019
(Article: Mario Steinebach / Translation: Jeffrey Karnitz)
Matthias Fejes
28.10.2019
