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Professur BWL - Marketing und Handelsbetriebslehre
Master
Professur BWL - Marketing und Handelsbetriebslehre 

Master Programs

We are offering various marketing-related modules, which are listed below. Please consult the study documents of your course of study to see whether a certain module is accountable for you.

  • Consumer Behavior | Konsumentenverhalten (Deutsch / English) | each summer term
  • Market Research | Marktforschung (Deutsch / English) | each summer term

All information on the offered lectures, seminars, and topics for Bachelor and Master theses in the winter term 2024/2025 can be found in our corresponding OPAL-course.