Dr. Lars Mackel

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Teaching activities (2016 – today)

• TU Chemnitz – SAXEED start-up network: Development and implementation of practice-oriented courses on business planning and start-up management, technical sales and B-to-B marketing.
• Anhalt University of Applied Sciences: Teaching in the field of business start-ups , particularly in the design department (Bauhaus Dessau).
• TU Ilmenau: Courses on Agile Management and Entrepreneurial Thinking with a focus on practical use cases.
• University of Bayreuth: Teaching innovative approaches in the areas of digitalization in social entrepreneurship and entrepreneurial marketing.
• Baden-Württemberg Cooperative State University (DHBW): Teaching modules on IT management, CRM systems and databases . Participation in further training courses in university teaching.

Project Coordinator | Rhine-Waal University of Applied Sciences (2016 – 2018)

• Management of the third-party funded project "Innovation and Start-up Offensive Lower Rhine" with a focus on high-tech start-ups.
• Support of EXIST funding applications and development of scalable business models.
• Establishment of an innovation network between science, business and regional actors.

Co-Founder and Managing Director | Media and Internet Agency (1995 – 2015)

• Development and implementation of e-business, CRM and AI-based big data solutions.
• Implementation of pattern recognition for text, speech and motion analysis.
• Responsibility for strategic planning, acquisition of venture capital and agile project management.

Research interests

• Investigation of the integration of digital technologies and platforms into business processes, especially in the context of SaaS systems.
• Designing and managing transformation processes in companies with a focus on sustainability and digital innovations.
• Research on the development and scaling of startups within entrepreneurial ecosystems.
• Investigation of co-creation processes and collaboration between startups and established companies.
• Exploring the role of serendipity in scaling startups.
• Developing strategies to promote serendipitous moments in digital transformation projects.

Scientific Education

• Doctorate in political science under Prof. Cornelia Zanger (former chair of marketing) on ​​the topic of "Design of service-dominant business models in the early stages of startups"
• Master of Business Administration (MBA): Customer Relationship Management (CRM) and Sales Management, title of the master's thesis: "Model of an information system based on the concept of service-dominant logic"
• Bachelor of Arts (BA): in Entrepreneurship, title of the thesis: "Adaptation of a Balanced Scorecard by a Learning Organization"