Courses offered in English Language
| Course name | Storytelling to Influence and Inspire | |
| Lecturer, Professorship | Heidi Schultz, BWL II Professorship for Marketing |
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| Term | Summer/Spring | |
| Course level | Graduate (Master) | |
| CP (ECTS) | 5 | |
| Course description | Organizations continue to invest in teaching their employees how to tell strategic stories. To be sure, storytelling at work has value at all organizational levels because it cuts through informational noise in a way that other kinds of communication cannot. Whether communicating to a single person, a small team, an entire company, or to the world, stories help you explain your brand, articulate your vision, inspire buy-in, offer hope, or sell ideas and products. Indeed, storytelling – as the oldest tool of influence in human history – empowers you to connect to others on an emotional level, which helps people remember and embrace your message. To that end, this course – through lecture, discussion, readings, activities, workshops, thinking time, and practice – will give you the tools and practice you need to be a confident storyteller in the workplace and thus influence and inspire most everyone in your professional sphere.
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| Further information on the course | The three-day block seminar is planned to take place in the following period: |
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| Sign-up procedure | Prerequisite for participation in this seminar was the participation in the previous application procedure at the Chair of Marketing and Retailing. Students who have received a place in the seminar will be informed by e-mail. The sole registration in this OPAL course does not qualify for participation in the seminar. Students who have not been assigned a seminar place will be removed from this course at the beginning of the summer semester 2023. More information on the OPAL-Platform |
