Courses offered in English Language

Prof. Dr. Michael C.J. Mayer,
Dr. Mahsa Samsami

Chair for Organization and International Management

Central concepts and theories of global strategy and international management are covered and discussed. Furthermore, different market entry strategies are analyzed and economic, political, social, and cultural contextual factors of international management are highlighted. The discussion focuses on the tension between global efficiency and local adaptation of multinational companies.

Upon successful completion of the course, students will have developed in-depth knowledge of international strategy and international management and will be able to critically analyze and apply key theories and concepts.

You will find further information on the homepage of the chair:

https://www.tu-chemnitz.de/wirtschaft/bwl5