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Systematic Literature Review
Economics and Business Administration
Exkurs: Search term matrix
A search term matrix helps to derive search terms from the research question. A very simple variant on the topic of ‘Sustainability as an influencing factor on customer satisfaction in retail’ could look like this:
| Search term 1 | Search term 2 | search term 3 | |
|---|---|---|---|
| Keyword | Sustainability | Customer satisfaction | Retail store |
| Broader term | Business practice | Consumer attitudes | Retail industry |
| Synonyms | Sustainable development | Consumer satisfaction | Shop, store |
| Related terms | Ecology, green development | Client satisfaction, customer services | Chain stores |
| Englisch | Sustainability | Customer satisfaction |